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This particular advertisement (shown on left) was published in Belgium of 2007.To this day the picture has been circulated through social media sites a plethora amount of times.
In the print advertisement we see a easily recognizable image in history, John F. Kennedy's assassination in November of 63'.
Now, anyone that has taken U.S history in high school can tell you that the intended target was indeed the president and not his wife. As well as note that Kennedy's wife was sitting next to him during his assassination and suffered no injuries. However, in this ad the roles are reversed. Through some analysis, we see that the image is blurred all around except for the focus on the First Lady, the only woman depicted. The colors overall are bleak and lifeless with the blacks and grays of the men's suits and car, again, except for the First Lady's dress which is pink. The dress she is wearing is very sixties and in turn, very conservative. The small print under the image makes a satiric joke and reads, "If men are your target. Make sure you don't miss them."
As a community that that is exposed to over 100 advertisements and commercials a day we know American values have changed. Women no longer wear knee length skirts and dresses for casual dates or referred to as "ladies" in the artistic world. Nowadays it is more common to watch a male music video objectifying women and featuring women's bodies than ever before. Women degradation is becoming a common concept and it is no surprise men like Hugh Hefner have managed to make a living out of it. Men's reading subscriptions as of 2014 were as follows:
*Note how the top 2 magazines offer women nudity and are considerably far larger numbers than that of the rest
- Maxim: 1,228,797 subscribers
- Playboy: 958,885 subscribers
- Shortlist: 521,713 subscribers
- Sport: 306,540 subscribers
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