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Sisley's Fashion Junkie caused quite the controversy after it was first seen in China of 2007. The advertisement (shown on left) was created for the Sisley brand to be shown throughout various high-end fashion magazines. The brand primarily features clothing for men and women and can be accessed on their website here. It is no surprise that by clicking the link we are led to find some more overly-sexualized ads for clothing, featuring razor sharp jawlines.
In the print ad two women are portrayed crowding around what seems to be a dress. Through the placement of a credit card, powder residue, straws, and dark background we can easily come to the conclusion the dress is made up crushed coke. The ever so thin women both hold straws in their hands toward the cocaine lines. One of the models holds the straw ready to inhale, while the other looks like she has just finished snorting as she looks to the camera with a tiresome gaze. The dark lighting, similar to that of a night club, adds to the eeriness of the advertisement and raises plenty of questions. For example, if Sisley has a trend of featuring "perfect" models, why do these particular models look rugged, with their roots not retouched, smudged makeup, and nipples hanging out their dresses?
Cocaine in the fashion industry has proved to be a serious issue due to the increase of substance abuse by models. Living in the era where almost every advertisement campaign features unrealistic standards of perfection, it is no shock more and more models are opting for narcotics. The fashion industry exploits women to the point where they resort to narcotics to keep them from being human by gaining weight, sleeping, and even aging. Fashion Junkie rationalizes the unhealthy relationship where print/ runway models live and breathe (and in this case snort) fashion.
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